Thanks so much to everyone who joined us for our first-ever virtual Fundraising Lab on April 21, 2020! Attendees enjoyed Steven Shattucks’ presentation on The Current State of Donor Retention and What Fundraisers Can… Read More
One-time gifts are great. There’s no denying that. But recurring gifts are even better. Not only do weekly or monthly gifts make it possible for donors to give more during their lifetimes, they also improve… Read More
The coronavirus has put the world in place of uncertainty—and uncertainty is scary. As a type A perfectionist I love predictability. But as a PR professional whose job description includes crisis communications, I recognize the… Read More
You might spend months planning donor appreciation events and hours arranging visits with your nonprofit’s biggest supporters. Connecting with individuals who give their time and money to your nonprofit is important, and it can be… Read More
Have you ever used videos to say thank you to your donors? It’s a low-cost way to make a major impact on the people who support you! Try making a short video to thank donors… Read More
Who’d guess that one of the best ways to steward your donors is by getting to know them? If you’re a major gifts officer, this probably isn’t surprising. But getting to know your donors helps… Read More
Donor retention matters! It’s so important I’d argue it should drive your college’s development strategy. Why? Because your college will lose over half of its donors every year. The Association of Fundraising Professionals (AFP)… Read More
Nonprofits can’t survive if they can’t acquire new donors. But once you’ve got them, what do you do with them? How can you make them stay? Donor retention rates, on average, are pretty abysmal. Read More
Is it possible to appeal to members of the Greatest Generation, Baby Boomers, Generation X, Millennials, and Generation Z all at the same time? Or do you have to build separate campaigns for each generation?… Read More